Xponential Fitness, a major global franchisor of boutique fitness brands, has established a new partnership with the Los Angeles Rams, thereby becoming the official Proud Fitness Partner of the NFL team. Through this partnership, the Los Angeles Rams’ fanbase will have access to Xponential Fitness’s range of well-known fitness brands such as Club Pilates, Pure Barre, CycleBar, StetchLab, Rumble Boxing, BFT, YogaSix, Row House, STRIDE Fitness, and AKT.
Danyal Ali, the Chief Marketing Technology Officer of Xponential Fitness, expressed that this collaboration will allow both entities to work towards promoting health, entertainment, and community building. On the other hand, Jennifer Prince, Rams Chief Commercial Officer, emphasized that Xponential Fitness’s dedication to bringing innovative fitness choices complements the Rams’ aim to motivate and connect their fans.
A notable aspect of this alliance is the introduction of a content series. This series will showcase workouts, taking place at various Xponential brand locations, and will feature members of the Rams Cheerleaders. Furthermore, on game days at the SoFi Stadium, fans will see digital signage from Xponential Fitness and its suite of brands.
Xponential Fitness, Inc. stands as the leading global franchisor of boutique fitness brands. Their aim is to make boutique fitness approachable for everyone. They oversee ten distinct brands covering a multitude of fitness activities from Pilates and cycling to yoga and boxing. They operate in 49 U.S. states and Canada and have agreements for expansion in 19 other countries.
The Los Angeles Rams, established in 1937, is one of the National Football League’s longstanding franchises. Beyond their on-field successes, which include four World Championships and 30 members in the Pro Football Hall of Fame, they are devoted to being an active part of the Los Angeles community. Their home matches are played at the SoFi Stadium, a significant part of the 298-acre Hollywood Park sports and entertainment complex in Inglewood, CA, developed by Rams Owner/Chairman E. Stanley Kroenke.
