Supernatural, the leading VR fitness app, has launched a new campaign called ‘Unreal Fitness’ to bring virtual reality to the mainstream. The campaign showcases the immersive in-headset experience that Supernatural offers, featuring stunning landscapes and high-energy music to enhance the workout experience. The campaign was shot on-location in Iceland, capturing the beauty of nature and the transformative power of working out in virtual reality.
Supernatural aims to redefine the way we approach fitness and exercise by offering a unique and immersive workout experience. The Meta Quest headset is positioned as a piece of fitness equipment, similar to Peloton, combining innovative hardware and evolving content into an accessible subscription model. Supernatural aims to attract a broader, more mainstream audience to VR fitness, offering workouts that feel like magic.
With a subscription-based service, Supernatural provides thousands of full-body workouts that are free from the limitations of physical reality. Members can engage in various activities such as boxing, flowing, meditating, or stretching in stunning destinations around the world. The app is compatible with Meta Quest 2 and 3 headsets, allowing members to start and maintain fitness routines from the comfort of their homes or wherever they are.
Supernatural’s annual membership is priced at $99.99 USD, with a monthly rate of $9.99 USD. Additionally, members who purchase a new Meta Quest 2 or 3 enjoy a special rate of $49.99 USD/year for the first 12 months.
The campaign was directed by Neels Castillon and produced by RSA Films, a global commercial production company founded by directors Ridley and Tony Scott. RSA Films has a proven expertise in capturing bodies in motion within nature, making them the perfect choice for shooting the ‘Unreal Fitness’ campaign in real-life breathtaking locations in Iceland.
The goal of the ‘Unreal Fitness’ campaign is to showcase the unique experience and benefits of Supernatural’s VR fitness app. By combining immersive technology and expert coaching, Supernatural aims to revolutionize the way we approach fitness and wellness.
