UBX, the Australian boutique fitness innovator, has launched a groundbreaking feature called “Extended Access.” This feature allows UBX members to train outside of traditional gym hours, offering them unprecedented freedom and flexibility. By transcending the constraints of regular gym schedules, UBX aims to enhance member experience, increase member retention, and boost franchise revenue.
The co-founder of UBX, Tim West, explains that most boutique gyms have limited operating hours due to high staff costs. This means that they are actually closed for more time than they are open. UBX recognized that members would benefit from having more access to the gym, so they developed a system that enables a highly engaging and effective workout even outside of staffed hours. By providing value and convenience to members, UBX aims to retain them and create strong brand advocates.
The key to UBX’s “Extended Access” is the integration of “Coaching Screens” in their gyms. These screens provide members with detailed workout guidance, including visual exercise demonstrations, rep counts, and heart rate zone indicators using Myzone Heart Rate technology. This ensures that members have a seamless workout experience during both staffed and non-staffed hours.
UBX also challenges the traditional class timetable model by allowing members to start workouts at any time without pre-booking. For times when members are unable to visit the gym, UBX offers an on-demand workout app that provides a variety of boxing and strength exercises consistent with their in-gym training methodology. With the introduction of “Extended Access,” members now have round-the-clock fitness flexibility.
In 2023, UBX has experienced significant growth, expanding into four new countries, partnering with Warner Bros Pictures and Universal for “Creed III,” and securing a global deal with adidas Combat Sports. Their ambitious goal is to dominate half of the global market share in the US and surpass 500 gyms in the next 5 years. UBX aims to set a new record in the boxing fitness sector and eventually reach 3,000 gyms.
UBX prides itself on being at the forefront of the “convenience economy” in boutique fitness. By delivering accessible and flexible training options, UBX meets the demands of modern, busy lifestyles. The introduction of “Extended Access” further cements UBX’s pioneering status and commitment to seamlessly integrating fitness into people’s lives.
UBX is a boxing fitness franchise founded in Brisbane, Australia, by Tim West and four-time world champion boxer Danny Green. With over 100 locations worldwide, UBX offers a unique mix of boxing and strength training in a 12-round circuit. Their mission is to democratize boxing and provide an opportunity for everyone to train like a professional boxer. UBX aims to create a fun, flexible, addictive, and inclusive environment for its members. Through unparalleled flexibility and accessibility, UBX has become the world’s leading provider of boxing and strength training.
