Planet Fitness, one of the largest franchisors and operators of fitness centers, is returning as the presenting sponsor of Times Square’s New Year’s Eve celebration for the ninth consecutive year. The partnership between Planet Fitness, Times Square Alliance, and Countdown Entertainment aims to promote the brand’s “Judgement Free” mindset. Planet Fitness will provide distinct New Year’s Eve party hats featuring fireworks, metallic fringe, and a reflective rim. The brand will also be featured on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2024” and on Times Square’s 2024 webcast.
The Chief Brand Officer at Planet Fitness, Jamie Medeiros, expressed excitement about the brand’s return as the presenting sponsor and highlighted Planet Fitness’ commitment to making fitness accessible for people of all fitness levels. Medeiros emphasized the role of exercise in boosting energy and overall wellness. Jeffrey Straus, President of Countdown Entertainment, welcomed the return of Planet Fitness as the presenting sponsor and expressed anticipation for Times Square to be transformed with Planet Fitness colors.
In addition to the sponsorship, Planet Fitness is inviting everyone to submit personalized “wishes” for the New Year at planetfitness.com/confettiwishes or at the Wishing Wall in Times Square. The wishes will be printed on confetti that will be released at midnight on New Year’s Eve. Tom Harris, President of the Times Square Alliance, expressed gratitude for the partnership with Planet Fitness and highlighted the importance of confetti wishes in the New Year’s Eve celebrations.
Planet Fitness offers a non-intimidating fitness experience at a great value. With over 2,400 locations, individuals can find a club near them to start or restart their workout routine. The free Planet Fitness App provides access to on-demand digital exercises, including cardio, yoga, and strength workouts. Additionally, Planet Fitness’ Perks program offers special deals and discounts to members year-round.
For more information about Planet Fitness, visit PlanetFitness.com.
