Hydrow, a leading at-home connected rowing brand, has announced new appointments to its executive team. Craig Tello has been named Chief Experience Officer, while Diana Cino has been promoted to Chief Marketing Officer.
Craig Tello brings extensive experience in strategy, customer lifecycles, digital content, and marketing. He has previously held positions at Electronic Arts and WWE, where he led creative and content strategies for major brands. Tello’s expertise will support Hydrow in transforming their approach to content and ensuring long-term engagement of new and existing members.
Diana Cino, who was previously Senior Vice President of Marketing and Sales at Hydrow, has been instrumental in driving the company’s growth and reducing customer acquisition costs. She has implemented a full-funnel marketing strategy and new approaches to rebuilding demand in the connected fitness industry. Cino’s promotion to Chief Marketing Officer will allow her to continue attracting, converting, and retaining customers while growing the Hydrow brand.
Hydrow is a connected rower that aims to recreate the feeling of rowing on water through innovative technology. It offers a full-body workout and a range of fitness activities led by world-class athletes. The company was founded in 2017 and is focused on creating health solutions that promote connection and a healthier lifestyle.
