Body Fit Training, Australia’s fastest-growing fitness franchise, has experienced significant growth in 2023. With over 62,000 members and more than 270 studios open worldwide, the franchise has increased its revenue by six percent since 2022. The compound annual growth rate over the last three years has been an impressive 45%. This growth highlights the demand for high-quality training programs and practices in the fitness industry, both in the UK and globally.
Body Fit Training has focused on expanding its global footprint, with 60 new franchisees in 2023. Of these, 44 will have opened their studios by the end of the year. The franchise now has a presence in Hong Kong, Spain, and Malaysia. The UK has also seen accelerated growth, with 12 new signed locations, including the first Scottish franchisee in Glasgow. London is emerging as the hub of Body Fit Training’s UK network, with ten locations sold and more in the pipeline. BFT Hackney recently launched on December 2nd.
Founder Cameron Falloon is optimistic about the future and aims to continue growing the brand to every major town and city. The goal is to sell 900 studios and have 450 open by 2025. BFT’s next target is Europe, with the upcoming debut of a studio in Barcelona next year. The franchise is also in discussions with prospects in new markets such as France, Germany, and the Netherlands.
One example of BFT’s commitment to innovation is the recent launch of the CrewFit program, which strengthens the community aspect of the studios. This program encourages members to work together as a team to achieve their fitness goals. BFT has other innovations in development that will be available early next year.
In addition to its growth and innovation, Body Fit Training has achieved several milestones in 2023. The franchise was ranked number four on the Australian Financial Review’s Fast Global List. It also became the exclusive training center for HYROX, Europe’s largest fitness race, in the Asia-Pacific region. BFT’s dedication to customer satisfaction is evident, with a mid-year Net Promoter Score (NPS) of 65.
Looking forward, Cameron Falloon predicts that next year will be even better for Body Fit Training. The franchise aims to see solid results and continue making a significant impact in the health and fitness industry. With over 550 franchises sold to date, BFT will focus on delivering a welcoming, inclusive, motivating, and safe space for both franchisees and their members.
For more information about Body Fit Training and its franchise opportunity, visit www.bodyfittraining.com/franchise.
