iFIT and Freemotion Fitness have announced the appointment of Erik Richardson as the Operations and Quality Director. Richardson’s main focus will be on the Freemotion brand, which is the commercial arm of global fitness leader iFIT. The appointment comes as Freemotion prepares for a period of growth and global expansion. Richardson will be responsible for overseeing Freemotion’s manufacturing processes and ensuring operations quality across the product portfolio. He will work to maintain the quality standards that have led Freemotion to become an industry leader in innovation and connected fitness solutions. Richardson will report directly to Terry Davenport, the VP of Quality and Manufacturing, under the leadership of Matt Bush, iFIT’s Chief Operating Officer, and Mark Watterson, CEO of iFIT Commercial.
Richardson brings an impressive background in manufacturing to his new role. He has experience in industries ranging from metalworks and automotive safety to e-commerce and protective packaging. Richardson holds a degree in Mechanical Engineering from Brigham Young University and an MBA from Utah State University.
Mark Watterson, CEO of iFIT Commercial, expressed excitement about Richardson’s appointment and his potential contribution to the company’s long-term objectives. Freemotion Fitness, a subsidiary of iFIT, has been a pioneer in the fitness industry for over 20 years. They have introduced various innovative fitness equipment and technologies, including cable-based strength training, the Incline Trainer, and the first road-stimulating bike. With the support of iFIT’s digital technology platform, Freemotion continues to deliver immersive and personalized fitness experiences to a global network of fitness centers. They have a strong presence on all continents and work closely with distributor partners to provide innovative fitness solutions and exceptional service.
iFIT is a global fitness and well-being subscription technology company with over 8.8 million members in more than 120 countries. They offer a wide range of fitness equipment and experiences through their brands, including NordicTrack, ProForm, Sweat, Freemotion, and Weider. Based in Logan, Utah, iFIT provides interactive workout experiences tailored to every fitness level and interest. They offer live and on-demand content through their integrated health and fitness platform, which connects their proprietary software, experiential content, and interactive hardware. iFIT is a leader and pioneer in the health and well-being industry, with a significant number of patents.
