Discover Strength, a strength training concept, had a successful year in 2023 and has ambitious plans for 2024. The brand expanded its presence with six new locations, including two in Utah and Arizona, and four in Minnesota. They also signed 21 new franchise deals in 2023, with more in progress. Discover Strength has focused on developing their training programs for franchisees, including a 10-day training program and additional learning resources. Looking ahead to 2024, the brand plans to award 40 new studios, expanding into new markets such as Texas, Florida, Wisconsin, Colorado, Illinois, Massachusetts, Tennessee, and Washington D.C. Discover Strength is well-positioned to capitalize on the rising popularity of strength training and the increased demand for mental health benefits from exercise routines. The brand is actively seeking single and multi-unit franchise partners. The initial franchise fee is $49,000 with an estimated total investment of $373,000-$611,000.
