Rainier Partners, a private equity firm specializing in lower middle-market services businesses, has recently acquired Omega Fitness, an Anytime Fitness franchisee. Omega Fitness, formed from the combination of two franchise operators, Andy Gundlach and Russ Allen, is now the second largest Anytime Fitness platform in the U.S., boasting nearly 70 gyms in Wisconsin, California, and Florida. Allen and Gundlach, considered top operators within the Anytime Fitness system, will lead the company alongside Rainier Partners.
The partnership between Rainier and Omega Fitness aims to expand the Omega Fitness platform and improve operations in existing clubs. Allen acknowledges the need for a partner with deep fitness industry experience and resources to support integration and future growth. Rainier’s partnership-driven approach and enthusiasm for the company and the Anytime Fitness brand solidifies Omega Fitness’ confidence in this alliance.
Gundlach also affirms the decision to partner with Rainier, expressing their interest in acquisitions as a key element of their growth strategy, along with building new locations across the United States and implementing best practices in all their gyms.
Anytime Fitness, founded in 2002, operates over 5,000 franchised locations across 50 countries. The company prioritizes consumer convenience, geographic accessibility, and offers high-quality equipment, fitness classes, and unique services.
Rainier Partners is excited to be early investors in the Anytime Fitness system and looks forward to partnering with Russ, Andy, and their teams to take advantage of growth opportunities for the company and the brand. The firm aims to drive long-term success for its portfolio companies through its value creation playbook, SUMMIT.
Omega Fitness actively seeks partnerships with other Anytime Fitness franchisees and gym owners. Those interested in learning more can contact Pedro Belmontes, Vice President of Operations at pedro.belmontes@anytimefitness.com.
Perkins Coie provided legal counsel, and Fifth Third Bank acted as financial advisor to Omega Fitness.
For more information, visit www.rainierpartners.com.
