Escape Fitness, a global provider of fitness and wellness solutions, has announced a strategic partnership with Hyperice, the global leader in high-performance wellness technology. The aim of this collaboration is to reshape the wellness landscape in the UK and the USA, with plans to expand into the European market.
As part of this partnership, dedicated wellness areas will be created within fitness facilities, equipped with Hyperice’s cutting-edge technology. Notable among these is the Hypervolt 2 Pro percussion massage device, which is known for enhancing the recovery process and improving mobility, preparing individuals for peak performance.
A significant innovation resulting from this collaboration is the introduction of dedicated “pods” or “stations” and merchandised racks, designed and manufactured by Escape Fitness. Despite their relatively small footprint, these wellness stations offer the latest in wellness technology, setting a new industry standard.
Another highlight of this partnership is the introduction of a full active recovery, warm-up, and mobility pack. This pack includes Escape’s revolutionary MARS screen, a versatile Multi-Activity Resource Station that integrates education and coaching through digital content. This enables individuals to access virtual coaching, 24 hours a day, empowering athletes of all abilities to use the equipment and technology safely and effectively.
One notable feature of the Hypervolt 2 Pro device is that it is tethered, via a flexible cable, to provide constant charging and theft prevention, ensuring the technology is always available for use.
Jim Huether, CEO of Hyperice, expressed excitement about the partnership, stating, “Our dedicated recovery areas, ‘pods,’ and merchandised offerings are raising the bar for accessible warm-up and recovery technology and education. Together, we’re committed to helping people lead healthier, more active lives.”
Matthew Januszek, CEO of Escape Fitness, echoed this sentiment, saying, “This collaboration with Hyperice enables us to deliver self-contained, dedicated wellness pods which marry our MARS digital touchscreens and fitness equipment with the world’s leading recovery brand to bring a unique product solution to the market.”
The global wellness market is expected to reach a value of $7.0 trillion by 2025, with the recovery technology market playing a significant role in this growth. As consumers seek ways to elevate their physical well-being beyond traditional training routines, gyms and studios have embraced recovery by setting up dedicated areas within their facilities. Both Hyperice and Escape Fitness share a commitment to helping people lead healthier and more active lives, and this partnership aims to deliver on that commitment.
To learn more about the MARS Mobility and Recovery Station, visit escapefitness.com.
