Xplor Mariana Tek Introduces Professional Marketing Services for Fitness Studios
Xplor Mariana Tek, a boutique fitness software platform, has recently launched Professional Services, a new offering that provides in-house marketing services for boutique fitness studios. This new service aims to support fitness and wellness studios by combining their flexible studio management software with tailored marketing support from industry experts.
The Professional Services offering connects fitness and well-being, customer experience, and marketing experts with Xplor Mariana Tek customers to provide tailored growth strategies for their businesses. The focus is on optimizing the customer journey and helping studios better segment their customer groups, curate more-tailored marketing campaigns, and evaluate conversion rates for more effective targeting.
One studio brand that has already benefitted from working with Xplor Mariana Tek is Neighborhood Barre. By leveraging the platform’s automation functionality, Neighborhood Barre has been able to control every step of the client journey, drive more revenue, increase retention, and save time and money by using a single software tool for all their needs. As a result, they have seen a 3.5% increase in client retention rates from 2021-2022 and an additional 1.5% increase from 2022-2023, as well as a 28% increase in first-time visits.
Xplor Mariana Tek offers the following features to help studios automate marketing campaigns and manage customer relationships:
– Smart segments: Studios can segment their audiences based on 650+ different rules to send more authentic messages based on customer behavior and preferences.
– Pre-built forms and landing pages: Campaign creation is made faster and easier with ready-to-use forms and landing pages.
– Unlimited texts and emails: Studios have the freedom to send unlimited texts and emails to engage with their customers.
– Automated tasking: Studio owners can manage their teams more effectively and drive higher conversion rates through automated task management.
– Real-time analytics: Studios can track engagement, open rates, and conversion rates in real-time to monitor campaign performance.
Emily Montgomery, Head of Professional Services, Fitness & Wellbeing at Xplor Technologies, believes that providing professional marketing services in-house gives their customers a competitive advantage in the crowded marketplace. This approach not only strengthens relationships with studio customers but also helps them build impactful relationships with their own customers. By running effective marketing campaigns, targeting prospective customers more easily, and converting newer customers into loyal members, boutique studios can make a tangible impact on their bottom line.
The success of Xplor Mariana Tek’s marketing automation features and Professional Services team has been evident for hundreds of fitness brands. To learn more about Xplor Mariana Tek’s Professional Services, visit their website.
