BowFlex, a global leader in home fitness solutions, is celebrating the holiday season with the launch of two new transformative products. The BowFlex Max Trainer SE and the BowFlex IC Bike SE are designed to prioritize feeling good and cater to all fitness levels. These innovative cardio machines boast intuitive features and sleek designs that can fit in any space, making it easier than ever to work out at home.
One of the key highlights of these new machines is their near-silent operation, ensuring that late-night or early-morning workouts won’t disturb others in your household. Additionally, both products are compatible with the JRNY fitness app, which offers personalized trainer-led workouts or the option to explore virtual routes using a tablet or mobile device.
The BowFlex Max Trainer SE combines the benefits of a stair stepper and an elliptical machine. It features a minimalist design with 16 resistance levels to vary workout intensity. Terrain Control Technology replicates the experience of climbing hills and descending valleys in virtual routes. The machine also includes a 7-inch color display to track heart rate and burn rate, as well as a media device holder for easy access to workouts or shows.
The BowFlex IC Bike SE builds on the success of the C6 indoor cycling bike. It features a streamlined design and offers flexibility in fitness app compatibility, just like the Max Trainer SE. The bike’s engineering places the flywheel behind the seat post, allowing for precise customization of handlebars and seat positions. The machine includes a convenient expandable water bottle holder and a padded media holder. A full-color, 7-inch display provides workout statistics, and users can connect their phones or tablets to follow workouts on JRNY or other fitness apps. The IC Bike SE also offers 100 magnetic resistance levels, a pair of 3-pound dumbbells, and dual-sided pedals.
Both the BowFlex Max Trainer SE and the BowFlex IC Bike SE come with a two-month free trial of the JRNY membership, which offers personalized cardio and whole-body workouts that adapt to individual fitness levels and goals. The membership includes a variety of workout options, such as trainer-led cardio classes, virtual coaching, and Explore the World routes.
Jim Barr, Chief Executive Officer at BowFlex, emphasized the company’s commitment to consumer-focused products and the connected experience offered through JRNY. He mentioned that home fitness is here to stay and encouraged customers to move towards what matters to them.
To learn more about the JRNY adaptive fitness membership and the new BowFlex products, visit bowflex.com. Nautilus, Inc., the parent company of BowFlex, is a global leader in digitally connected home fitness solutions. Their product lineup includes BowFlex, Nautilus, Schwinn, and JRNY, with a focus on individualized connected fitness experiences.
Headquartered in Vancouver, Washington, Nautilus, Inc. sells its products through direct-to-consumer channels and retail partners worldwide. The company aims to promote healthier living and envisions building a healthier world through its fitness solutions.
Overall, BowFlex’s new products aim to revolutionize home fitness by providing accessible and customizable workout experiences. With their sleek designs, intuitive features, and compatibility with the JRNY fitness app, the Max Trainer SE and IC Bike SE offer users the flexibility and convenience to achieve their fitness goals in the comfort of their own homes.
